When HMR Plumbing & Maintenance came to Group16, the goal was to create a stronger, more professional brand presence that could support the business as it grew. We worked across multiple touchpoints to help bring the brand to life, from the logo and visual identity through to printed materials, van graphics, and a new website. The result was a joined-up brand that not only looks more established, but also gives HMR the tools to present the business more confidently both online and out in the field.
Built for visibility
The HMR logo was designed with visibility and clarity as the priority. As a plumbing and maintenance business, it was important that the branding felt bold enough to stand out on the road while also communicating the nature of the business at a glance. We created a strong, high-impact wordmark using solid letterforms and clean shapes, giving the brand an instantly recognisable presence whether seen on a van, flyer, or website.
PLUMBING & MAINTENANCE
GOTHAM BLACK
Font Name
Group16 was brought in to help build a strong, professional brand presence for HMR across both digital and physical touchpoints. The brief covered the creation of a bold new logo and supporting brand identity, followed by the rollout of that branding across a new website, business stationery, flyers, magazine adverts, and van graphics. Alongside the initial creative and design work, we also provided ongoing marketing support to help HMR continue building visibility, consistency, and trust as the business grew.
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Logo design
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Branding
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Website Business stationery
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Flyers and magazine adverts
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Van Design
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Ongoing marketing support.
Van wrap design
The van wrap was designed to turn HMR’s vehicle into a bold, professional advert on the road. For a plumbing and maintenance business, visibility is key, so the design needed to be clear, memorable, and easy to read at a glance. We applied the branding in a way that gave the van a strong presence without making it feel cluttered, balancing bold logo placement with clean supporting details such as services, contact information, and the company strapline.
We designed the HMR website to give the business a professional online presence that feels clear, trustworthy, and easy to use. The site presents HMR’s core plumbing and maintenance services in a straightforward way, while also reinforcing key trust signals such as over 10 years of experience, being fully insured, domestic specialism, and clear, transparent communication.
We structured the website to help visitors quickly understand what HMR offers, learn more about Harry and the business, and take action through prominent calls to get a free estimate or make contact. Overall, the website gives HMR a strong digital foundation that supports credibility, local visibility, and future marketing growth.
Designed to build trust online
www.hmrservices.co.uk