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SEO, GEO & AEO

Be found, be relevant, be trusted.

Search is where buying decisions happen. We combine SEO, local GEO targeting, and advanced AEO (Answer Engine Optimisation) to put your brand in front of the right audience, everywhere they’re searching. From technical audits and keyword strategy to structured data and local authority building, we make sure your business ranks where it matters most..

 

Services include:

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Our search services are designed to work together, not in silos:

 

• SEO for long-term organic visibility

• AEO to appear in direct answers and AI summaries

• GEO to optimise for AI-powered search engines and overviews

• Local SEO for location-based discovery

• Technical foundations that support performance at scale

 

The result is visibility that compounds over time and supports real commercial growth.

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Search Engine Optimisation (SEO)

Sustainable visibility with measurable impact

SEO is the backbone of long-term online growth. Done properly, it drives consistent, high-intent traffic without relying on paid media. We identify and resolve the technical issues that limit search visibility. This includes crawlability, indexing, site speed, mobile performance and structured data.

If the technical foundations are weak, content and links will never reach their full potential.
  

  • Keyword Research & Search Intent Mapping

 
We analyse how your customers actually search, not just what looks good in a keyword tool. Search intent, buying stage and competition all inform how we structure pages and content.
Every keyword we target has a clear commercial purpose.
 

  • Content Strategy & On-Page Optimisation

 
We optimise existing pages and plan new content that aligns with real search demand. This includes page structure, internal linking and content depth that search engines and users trust.
 
The goal is relevance, authority and conversion, not volume for the sake of it.
 

  • Link Building & Authority Growth

We build authority through high-quality backlinks earned via outreach, digital PR and content that deserves attention. No shortcuts, no tactics that put your site at risk.

Answer Engine Optimisation (AEO)

Sustainable visibility with measurable impact

Search behaviour is changing. Users increasingly expect direct answers rather than a list of links. AEO focuses on optimising your content so it is selected as the answer by search engines and AI assistants.
 

  • Structured Content for Answers

 
We create and optimise content designed to answer specific questions clearly and concisely. This includes FAQs, service explanations and supporting content structured for answer engines.
 
 

  • Featured Snippets & Rich Results

 
We optimise for featured snippets, People Also Ask results and other enhanced search features that drive visibility without requiring a click.
 
Being visible above traditional results builds trust and brand authority fast.
 
 

  • Schema & Structured Data

 
We implement structured data to help search engines understand your content and surface it accurately in enhanced results and AI summaries.

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Ready to grow your business?

We don’t just work for brands, we partner with them. Let’s talk about how Group16 can help you grow faster, stronger, and smarter.

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