Custom Koala partnered with Group16 to build a stronger, more scalable ecommerce brand across every key touchpoint. Our work covered branding, website development, product customisation, photography, content, product setup, social media, paid ads, mailers, and promotional materials, helping shape a more polished and conversion-focused online business.
With a product range spanning personalised wall art, cushions, homeware, kitchenware and accessories, the focus was on making the brand not just look better, but shop better too. Since launching the new site and expanded customisation options, sales have increased by 185%, reflecting the impact of a stronger ecommerce journey built around a broad personalised product range and a clearer customer experience.
Built for visibility
The HMR logo was designed with visibility and clarity as the priority. As a plumbing and maintenance business, it was important that the branding felt bold enough to stand out on the road while also communicating the nature of the business at a glance. We created a strong, high-impact wordmark using solid letterforms and clean shapes, giving the brand an instantly recognisable presence whether seen on a van, flyer, or website.
PLUMBING & MAINTENANCE
GOTHAM BLACK
Font Name
Group16 was brought in to help build a strong, professional brand presence for HMR across both digital and physical touchpoints. The brief covered the creation of a bold new logo and supporting brand identity, followed by the rollout of that branding across a new website, business stationery, flyers, magazine adverts, and van graphics. Alongside the initial creative and design work, we also provided ongoing marketing support to help HMR continue building visibility, consistency, and trust as the business grew.
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Logo design
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Branding
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Website Business stationery
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Flyers and magazine adverts
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Van Design
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Ongoing marketing support.
The van wrap was designed to turn HMR’s vehicle into a bold, professional advert on the road. For a plumbing and maintenance business, visibility is key, so the design needed to be clear, memorable, and easy to read at a glance. We applied the branding in a way that gave the van a strong presence without making it feel cluttered, balancing bold logo placement with clean supporting details such as services, contact information, and the company strapline.
We designed the HMR website to give the business a professional online presence that feels clear, trustworthy, and easy to use. The site presents HMR’s core plumbing and maintenance services in a straightforward way, while also reinforcing key trust signals such as over 10 years of experience, being fully insured, domestic specialism, and clear, transparent communication.
We structured the website to help visitors quickly understand what HMR offers, learn more about Harry and the business, and take action through prominent calls to get a free estimate or make contact. Overall, the website gives HMR a strong digital foundation that supports credibility, local visibility, and future marketing growth.
Designed to build trust online
www.hmrservices.co.uk